The Kindle War
(Update 9:20PM 1/31/2010) – Well, Amazon gave into MacMillan’s demands for higher prices. For the full story see the NYT article here. It remains to see what, if any fallout there is for the publisher or the ebook industry as a whole. Certainly, publishers own their content and can set the pricing for it, but I really wonder if they are trying to save hardcover sales, give Amazon a swift kick in the behind by ’siding’ with Jobs & the iPad (go google that one!) or just don’t value the ereader consumer. Whatever the case, I guess they didn’t read the article published on Slate last year Does the Book Industry Want To Get Napstered? Nuff said.
Wow. This has been a crazy weekend in the Kindleverse! Amazon pulling MacMillan titles, forum boards erupting with both anger and dismay, Twitter going crazy with 140 character comments on same-plus a lot of bad information. Authors weighing in on mostly the publishers side and some Kindlers vowing retribution by both bad reviews (here we go again) and boycott tagging.
When this all first happened, I was angry at MacMillan. About 8 books on my Amazon wish list were gone and I don’t even remember which ones they were. Now I’m just weary of the whole thing, while at the same time extremely curious on how it all will shake out.
I do have a couple of observations to make, though. First, I’m a avid reader and had to join Amazon prime to defray shipping costs. I almost always purchased mass-market paperbacks over hardcover books just to appear like I was trying to stay within some sort of reasonable budget. There were a few authors that I loved which I felt merited the $20 for a (discounted) hardback, but not many. I didn’t go to the library and I didn’t use 2nd hand books because, frankly, old paperback stink and I hated the yellowing due to the cheap paper used. Then I discovered the Kindle which I’ve had a Kindle for about two years now. If anything, I read faster and now spend way more on books.
Just as pre-Kindle, I spend more than $9.99 for some authors, but my average for a Kindle book is between $5 and $7. I don’t really care about book format or DRM, because I have the tools to change both, and I don’t share my Kindle account with anyone, so if I find a good book, I just recommend to my Kindle friends so they can purchase their own copy.
That being said, there is NO WAY that I can see myself regularly paying $15 for a newly published ebook; and I doubt that I would even remember the book when the price came down to what I would pay–unless it got recommended by an online review or other listing. That is a hit-or-miss proposition as most books are reviewed when they are released, not 7 months later. The best example of this for me is the slow release of the Robert Jordan Wheel of Time series. I was going to buy it for my Kindle until I saw the release dates. After I saw that it was releasing approximately one book a month and that I wouldn’t be able to get through it for a year, I decided to wait and haven’t thought about it since. Some ereaders that I know got them on the darknet to read now, then would buy the ebooks as they were released. That can start a whole conversation about ebook availability vs. piracy which I won’t go into.
Some are saying that this whole thing was started by the immenent advent of the iPad and it’s iBook store. Maybe, maybe not, but as a non-LCD ereader, I think the publishers are barking up the wrong tree if they think that avid readers will be embracing reading books on what is virtually a flashlight on any type of regular basis. I do plan on getting one, but it will be either as a replacement for my iPhone, or as a living room and portable laptop-lite device–not as a reader. I’ve seen this sentiment repeated more times than I can count, so if MacMillan and other publishers are looking as the iPad to revolutionize books, I fear they will be sadly disappointed.
I don’t know who will win this war, but America loves a good fight. Hey! Maybe they should put it on Pay Per View?






